It’s been quite some time since the last annual Omfax User Conference. The last one was in June 2017, were you there? There are a few reasons for this: Not only have we gone through the Pandemic, but we have also seen changes at Omfax that have changed our approach to the annual User Conference.
In June 2019, Touch-Base took ownership of Omfax Systems. After being in partnership for close to thirty years, it was a smooth transition. We hope that we have continued to supply the same high levels of Keyfax customer service and consultancy over the last two years. When the companies joined, the User Conference was put on hold. Then, in March 2020, the Pandemic hit and, since then, most Omfax and Touch-Base staff have been working remotely. These two factors played a significant part in the User Conference being put on the back burner.
In the last year, there have been unprecedented measures to stop the spread of the virus. Not least of all, the cancellation of conferences or large gatherings of people. These so-called ‘super-spreader events’ where people are in close contact with each other, sharing buffets and travelling, have come to a standstill. Meetings are now happening remotely through Zoom and Teams, with virtual ‘chats’ and ‘gatherings’. This shift is becoming the new ‘normal’ and seems to be a familiar way of working for all of us.
With this in mind, we’ve had to ask ourselves whether a face-to-face User Conference needs to be held again. Most people are now comfortable with doing things on-line and are happy to converse through their screens. So, would our dear customers still want to travel across the country, to hear and see content that we could easily deliver online? Maybe so, maybe not – perhaps Webinars are the way forward!
If there are to be no more face-to-face conferences, what we will all miss is meeting customers face-to-face. User conferences are a great chance for some normal human interaction. Informal chats over lunch, or at coffee-breaks, really help us to understand what makes our customers tick, and it’s really good to get to know each other.
However, we think that these positives should outweigh the negatives:
All things considered, we believe that webinar updates are the best way to communicate with our customers, for now. And we are planning one soon to update everyone about the New Look & Feel of Keyfax version 4.3.
Besides the webinars, there are several other ways that Omfax will continue to provide help and inspiration:
While restrictions are slowly being lifted, rest assured that Omfax will stay in touch, initiating discussions and webinars, involving all our customers. But will there ever be another face-to-face Omfax User Conference? Well, we’ll never say “never”, but until then, we’ll see you online!